News

e have entered into a new multi-year partnership with BMW Motorsport! PUMA  will be the Official Supplier of team and racewear for all BMW Motorsport  racing operations. We will also be the Exclusive Licensed Partner for the  product categories of Footwear, Apparel and Accessories. This  new  partnership, effective from 1 February 2012, will see us benefit… Read More

PRESS RELEASE Brandon Company CEO Anderz Larqvist has resigned from his position Gothenburg, Sweden, 20 January, 2012 - Brandon Company AB announced that its Chief Executive Officer Anderz Larqvist has resigned from his position and will leave the company on April 30th, 2012 for personal reasons. Brandon Company is a wholly owned subsidiary of the German Sportlifestyle company… Read More

Anderz Larqvist, CEO at Brandon said: “This is a very exciting opportunity for Brandon. As a subsidiary to PUMA Brandon will play an important role in the global distribution of the Mercedes GP Petronas fan wear merchandising. The commercial opportunities is substancial within Formula 1 merchandising, hence we can expect a very positive outcome of… Read More

PRESS RELEASE PUMA appoints future CEO PUMA’s Head of Global Strategy Franz Koch to succeed Jochen Zeitz Herzogenaurach, Germany, 14 March 2011 – Sportlifestyle company PUMA announced today that Franz Koch is designated to become Chief Executive Officer (CEO) upon the transformation of the company into a European Corporation (SE). Koch will succeed PUMA’s current… Read More

Brandon recently signed a new Service Purchase Agreement with Kraft Foods. “Kraft Foods is an important partner to Brandon in the area of Action Incentives. Kraft Foods have high demands on time to market as well as product quality. To Brandon this gives of course substantial opportunities as well as a healthy stretch on the… Read More

Brandon Live at Puma Concept Store in Stockholm Today Brandon reinforced its experience marketing division by introducing a new Brandon Live unit in Stockholm. With many customers and friends, we celebrated this with a happy event in the Puma Concept Store. We filled the venue with food, drinks, music and dance performances. Puma generously gave… Read More

Paul Preuveneers, previously the CEO of the Li & Fung company Promocean UK Ltd, will as of January 1st, 2011 join Brandon Company. He will be based at the Brandon UK office and further strengthening our international division. “Paul Preuveneers has a very comprehensive experience which will further support our international growth”, said Brandon Company… Read More

PRESS RELEASE PUMA AG to convert into European Corporation PUMA SE PUMA CEO Jochen Zeitz to become Executive Chairman of PUMA SE Board and to head Sport & Lifestyle Division of PPR in addition to a new sustainability role Herzogenaurach, Germany, 18 October 2010 – Sportlifestyle company PUMA AG intends to be transformed into a… Read More

After spending almost 10 years at Celsiusgatan, we are ready to move on to our new offices in Gothenburg. As of October 18th we welcome you to Lindholmspiren. We will be located in a new building at Lindholmen Science Park just a few minutes from the center of Gothenburg. We are happy to say that our new home… Read More